Is One Social Network Enough?

Although a recent Nielsen study shows that Facebook has almost four times the number of active users as LinkedIn, the latter is growing nearly twice as fast. The study also reveals that while Facebook is most popular among visitors 25-34 years old, LinkedIn still reigns in as the favorite among visitors 35-49.

Clearly, a choice to limit communications to one social network may mean giving up a sizable audience on another. Finding time to keep up with one network can be a challenge, of course, let alone two or more. Fortunately, a growing number of tools exist to improve communications across multiple networks. Facebook supports status updates via Twitter, for example, and vice versa, making it easy to update both networks at once. Until connectivity among social networks is universal, however, it may pay to visit more than one.